Every time we turn around it seems there is a new word popping into our collective vocabulary. This is especially true when it comes to the green movement. The term for environmentally-friendly clothing or fashion design, for instance, is eco-fashion.
The “official” definition of eco-fashion is a focus on clothing that takes into account not only the environment, but the health of the consumers who will be wearing the clothes and the working conditions of the people involved with making the clothes. More specifically, eco-fashion encompasses:
- Clothes made using raw materials such as cotton grown without the use of pesticides or silk made from worms raised on organic vegetation.
- Clothes made from recycled textiles, including creative use of materials such as recycled plastic.
- Clothes designed to be more durable so they last longer.
- Clothes made without the use of certain harmful chemicals, dyes or bleaches.
- Clothes made under conditions where workers are treated fairly and paid a fair wadge for their efforts. Eco-fashion incorporates some human rights elements, specifically how workers are treated who make the clothing.
Embracing a Rising Trend
Once upon a time, eco-fashion was perceived as practical, yet dull and boring – characterized by shapeless designs and scratchy, unattractive fabric. Thanks to the creative vision of up-and-coming designers, eco-fashion is now perceived as a hot, rising trend. It took a long time to overcome the initial reaction to eco-friendly fashion as a novel concept that you don’t necessarily want to be seen in when you head out on the town.
By 2009, some of the big names in the fashion industry began to realize the potential for going green when it comes to the clothes we wear. Anne Salvatore Epstein was one of the first designers to embrace the idea of eco-friendly fashion in 2005 when she was pregnant. Epstein wanted to embrace a more organic lifestyle for the sake of her child. Epstein collaborated with Marc Jacobs to figure out a way to make organic fashion trendy. Organic cotton, bamboo and recycled leather trims were incorporated into existing fashion lines to ease into the trend.
Making Eco-Friendly Designs Fashionable
Birkenstocks and hemp bracelets have been replaced by attractive organic blends. Sworn Virgins introduced a line that is 100% biodegradable, consisting mostly of dresses and knit tops. Linda Loudermilk has expanded the line of eco-designs to include dresses, shirts, suits and even jeans. Loudermilk has been credited with making eoc-fashion more sexy and cutting edge. Stella McCartney has created a line of high-end eco-fashions including everything from laid-back tops to chunky sweaters.
Expanding the Definition of Eco-friendly Materials
The material used in a garment does not necessarily have to organic to be considered eco-fashion. As long as the materials used are considered sustainable, a particular design fits the accepted definition of eco-fashion. A sustainable material is material that comes from a crop that can be regrown or replanted once it is harvested for use in making garments. Cotton can fit this definition, even if some chemicals are used during the processing stage. Animal-based materials such as wool and cashmere can also be considered eco-friendly, as long the animals were not harmed in the gathering process.
Use of Natural Dyes
Clothing needs to have color to have any real market value. Therefore, plant-based dyes are acceptable to provide coloration to eco-friendly materials. An additional benefit for consumers is less irritation from natural plant-based dyes and a reduced exposure to certain toxins.
Saving a Little Green
At a time when many people are cutting expense, many eco-friendly fashions are very affordable. Sure, there are some high-end eco-fashion lines, but you’ll find that anywhere in the fashion industry. Many manufactures are looking to cut costs and offer lower-priced alternatives to a public focused on economizing. Add to that the growing awareness of the importance of natural resources and it’s easy to see why eco-fashion is so appealing.
Eco-fashion has evolved to the point where you really can’t tell the difference between ecologically-friendly fashions and traditional fashion pieces. The big difference is knowing that what you’re wearing was manufactured by methods acceptable to Mother Nature. Not only will you feel better about wearing such apparel, you’ll look good too!
About the Author
Sol Hudson is an avid blogger and contributes to a number of different publications on a number of different topics, including a variety of news and how to articles, technology, travel, and more.