SUMMARY:

Fair Trade USA is hitting the kitchen live on USTREAM with tips on how to make every meal matter by including a variety of Fair Trade Certified ingredients in every dish. Celebrity dietician Ashley Koff RD and renowned chef Malika Ameen share savory and decadent Fair Trade culinary creations that fulfill the body and soul. The segment will be hosted by Mary Jo Cook of Fair Trade USA, and will feature cooking demonstrations for three delicious recipes that are full of Fair Trade Certified Ingredients. The real-time USTREAM format allows viewers to participate in the discussion by submitting questions and comments for Mary Jo, Ashley or Malika via Twitter and Facebook.

PRESS RELEASE:

[medium_ad_right](3BL Media / theCSRfeed) October 19, 2011 – Fair Trade USA is hitting the kitchen live on USTREAM with tips on how to make every meal matter by including a variety of Fair Trade Certified ingredients in every dish. Celebrity dietician Ashley Koff RD and renowned chef Malika Ameen share savory and decadent Fair Trade culinary creations that fulfill the body and soul. The segment will be hosted by Mary Jo Cook of Fair Trade USA, and will feature cooking demonstrations for three delicious recipes that are full of Fair Trade Certified Ingredients. The real-time USTREAM format allows viewers to participate in the discussion by submitting questions and comments for Mary Jo, Ashley or Malika via Twitter and Facebook.

What: Every Meal Matters Live USTREAM Broadcast

Who: Ashley Koff, RD and Malika Ameen

When: October 19 at 1pm PT/4pm ET

Where: USTREAM or Facebook

RSVP: For a chance to win a Fair Trade prize during the broadcast. RSVP NOW and participate in the discussion during the broadcast via Facebook or Twitter.

Recipes: 

Spiced Nut and Oat Crunch

Sautéed Shrimp with Quinoa

Chocolate Mousse Cake with Vanilla Cardamom Swirl

MALIKA AMEEN

“I love Fair Trade products because they have such pure flavors that enhance any and every dish I prepare. To me, they simultaneously represent delicious eating and conscious living.” - Malika Ameen

Malika Ameen is passionate about beautiful, delicious food. Obsessed with using only the finest ingredients, Ameen has joined up with Fair Trade USA to provide a desert recipe using Fair Trade Certified™ ingredients that exemplify her mastery of using spices to enhance her unique flavor combinations.

Ameen was raised in a food-focused home where family dinners were prepared from scratch each day. These family dinners proved to be the beginning of a career in the culinary arts. From attending New York’s Institute of Culinary Education and the French Culinary Institute, to working with an array of renowned pastry chefs, Ameen has had a stellar background of culinary training.

In 2007, she opened her restaurant, Aigre Doux in Chicago and in 2009 she began creating private order pastries based on her popular desserts. In 2010, she became a contestant on Top Chef: Just Desserts and started her made to order Couture Cookies, byMdesserts.

ASHLEY KOFF, RD

“We are a global community. We really can’t look at products as just being healthy for us, we need to look at what’s healthy for the world.” – Ashley Koff RD

With a commitment to helping consumers easily identify products that contribute to a healthy lifestyle, Ashley Koff RD has joined Fair Trade USA for Fair Trade Month to share a recipe that is delicious, nutritious and fair.  Koff,  with a curiosity and a desire to get the whole story on food ingredients we consume, routinely “goes to the source” around the world and throughout the U.S. to explore food production and cultural influences in our food system.

Author of Mom Energy: A Simple Plan to Live Fully Charged (September, 2011), Ashley Koff R.D. maintains a private practice, regularly lectures, and works to educate healthcare professionals and the media in an effort to improve the quality of food choices for consumers as well as on the sets of popular shows at networks like: ABC, CBS, HBO, FX and FOX. Koff regularly appears as a health and nutrition expert on national media outlets, including Dr. Oz, CBS’s The Early Show, Good Morning America Health, The Doctors, CNN and E! and was most recently the featured dietitian on Lifetime’s “Love Handles” and CW’s “Shedding for the Wedding”.

For more info go to www.AshleyKoffRD.com

MARY JO COOK – host

Mary Jo Cook joined Fair Trade USA in 2009 as the Vice President of Fair Trade Growth and has since had the opportunity to see the impact of Fair Trade first hand by working with mango farmers in Haiti, sugar and coffee farmers in Costa Rica and coffee farmers in Colombia.

Mary Jo leads a team charged with growing Fair Trade in the United States in order to increase impact to farmers and workers around the world. This is done by facilitating brands in their quest to make more of their products Fair Trade Certified, encouraging retailers to increase the number of Fair Trade Certified products on store shelves, and educating consumers about the importance of Fair Trade and the difference that can be made with every purchase.

Before joining Fair Trade USA, Mary Jo was Vice President of Innovation at The Clorox Company where she created and led the company’s first cross-functional innovation group which developed an launched products like GreenWorks from Clorox.

She also established the position of Vice President of Sustainability  to help Clorox use an environmental sustainability lens to both decrease its footprint and cost, as well as become a catalyst for growth. In 2006, BusinessWeek recognized her as one of the “Top 25 Innovation Champions.” In addition to her business career, Mary Jo contributes her time to numerous local nonprofit organizations, including LeaderSpring, which provides leadership development and management training to Executive Directors.

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Tweet me: Join @FairTradeUSA @AshleyKoff and @ByMDesserts live on @USTREAM today at 4pm for #FairTrade cooking tips ET: http://on.fb.me/ntqHpc

Contact Info:

Katie Barrow
Fair Trade USA
kbarrow@fairtradeusa.org
510-844-1656

http://www.fairtradeusa.org

RESOURCES:
Fair Trade Certified on Facebook
@FairTradeUSA on Twitter

Checkout this site for Toaster Oven Recipes

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