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(3BL Media) April 20, 2012 – Thousands of people throughout the world celebrated the World Haemophilia Day on 17 April in order to raise awareness and improve understanding of haemophilia which is an inherited or acquired bleeding disorder that prevents blood from clotting. More than 400,000 people globally live with haemophilia; worldwide it is estimated that 75% of patients do not have access to appropriate care.

Novo Nordisk is, as a corporate partner to the World Federation of Hemophilia, organising awareness-raising campaigns and a variety of activities to inform people about bleeding disorders. One example is the YouTube channel with informative and inspiring videos focusing on the challenges of living with haemophilia.

“In collaboration with all partners in the haemophilia community, we aim to raise standards of care, improve access to treatment and enhance the quality of life for people with haemophilia,” says Charlotte Ersbøll, corporate vice president at Novo Nordisk.

[medium_ad_left]Novo Nordisk is also supporting the World Federation of Hemophilia-driven activity of wearing red on World Haemophilia Day. As a global symbolic statement to raise awareness, people from all over the world wear red on 17 April and share pictures of their outfits on facebook.com/wfhemophilia

Read more about the World Haemophilia Day here

See an introduction to haemophilia and the challenges by clicking here

For more information, please contact:

Lars Pallisgaard
Communications Consultant
Tel: +45 3079 3730
lplg@novonordisk.com

Tweet me: Novo Nordisk Marks World #Haemophilia Day http://3bl.me/2kczq8

Contact Info:

Scott Dille
+45-4544448888

http://www.novonordisk.com

KEYWORDS: Novo Nordisk, Haemophilia, Hemophilia, bleeding disorder, World Federation of Hemophilia

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