(3BL Media) May 14, 2012 – Samantha Skey of Recyclebank will share insights as a panelist during the session “From Passive to Active: Stimulating Your Fan Base into Social Action,” at OMMA Social tomorrow. The panel will look at how marketers can engage consumers to go beyond clicking on a “Like” button and become brand advocates, writing reviews, creating content about it and serving as your brand’s chief content distribution officers. Skey will specifically offer Recyclebank’s experience using social media channel to foster brand loyalty but then also take green actions for a positive, measurable impact on the environment.
To register for the event, please visit https://www.mediapost.com/ommasocial/register/.
PRESS RELEASE / MEDIA ADVISORY:
Who: Samantha Skey, Chief Revenue Officer, Recyclebank
Tim Fogarty, Senior Strategist, M80, a GroupM Company
Tom Gerace, Founder & CEO, Skyword
Matt Goddard, CEO, R2i
Sandra Lopez, Global Marketing Strategy Director for New Business, Intel
Moderator: Dr. Augustine Fou, Founder & CEO, Marketing Science Consulting Group, Inc.
What: “From Passive to Active: Stimulating Your Fan Base into Social Action” panel discussion
Where: OMMA Social, Internet Week Headquarters, 82 Mercer, New York City
When: Tuesday, May 15, 2012 at 9:45 a.m. EST
Bateman Group for Recyclebank
KEYWORDS: Environment, Events, Conferences & Webinars, People, Social Action & Community Engagement, recyclebank, omma social, Samantha Skey