For 20 years Novo Nordisk has been committed to sustainability. To mark its trajectory in this field, the company this week launched a publication called 20 Years in the Business of Sustainability, in which it chronicles its efforts in this sector.  The story goes back to the first Earth Summit in Rio de Janeiro in 1992, and the launch was scheduled to coincide with the Rio+20, which kicks off today.

[small_ad_left]Let’s have a quick trip down memory lane. Novo Nordisk sent a delegation to the event, both as participants and speakers at the industry forum where companies, experts and UN representatives gave presentations and debated environmental issues. Also part of the experience were visits to the Non-Govermental Organisation (NGO) fair, where all types of issues were being discussed and campaigns being rolled out, from Genetically Modified Organisms (GMOs), to equal rights and marine environments.

“We came back from Rio with a better understanding of how huge an agenda environmental protection was, how many stakeholders were involved and that many other companies were taking an interest. It was a real eye-opener,” says Lise Kingo, executive vice president and COS.

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Antonio Pasolini is a Corporate Social Responsibility writer for Justmeans, Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He also edits, a top web destination for news and comment on renewable energy and, a recycled paper bag/magazine distributed from health food stores in London, formerly his hometown for over a decade. He is also a happy herbivore.

Tweet me: What does it mean to be a leader in #sustainability for 20 years? Novo Nordisk will tell you: @Justmeans

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KEYWORDS: Business & Trade, Environment, diabetes, Rio+20, Earth Summit, Novo Nordisk, insulin, Rio 92

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