Sparking a global movement of Outdoor Exploration

Hailing from South Central Los Angeles, The North Face ambassador Juan Martinez saw the stars for the first time at age 15. Summitting the Grand with Conrad Anker and being named a National Geographic Emerging Explorer are only the tip of the iceberg when it comes to Juan’s accomplishments. Juan is now leading the movement in reconnecting people to the outdoors, but it wasn’t an easy start.

Music: Chromatics
Song: Broken Mirrors

Song: Go Outside

Tweet me: Juan Martinez is part of #RoleModels and is an Outdoor Exploration ambassador for @thenorthface. Watch his story at

Contact Info:

Jessica B. Lange

KEYWORDS: Conservation, Climate Change / Global Warming, Cause Marketing, Interactive Marketing, Social Media, Community, Engagement, Expert Connections, Positive Change, People, Social Development, Social Change, Social Actions, Teen Action, Volunteerism, Youth Action

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